MARKETING YOUR WEBSITE

Now that you have an effective website design[view design tip], now it's time to focus on marketing.

The #1 misunderstanding with the Internet is that "Once you have a website, you'll start making money right away." In order for the orders to start rolling in, you must bring visitors to your website, and this is done through marketing.

We've done our research and would like to discuss 6 Marketing Tactics - some of the most effective methods of marketing on the Internet. We go into more details and discuss more tactics in our newsletter. When marketing a website you must consider the follow:

1. Search Engines
2. Paid Listings Search Engines
3. Reciprocal Links
4. Press Releases
5. Online Classified Ads
6. Offline Marketing

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• Most traffic that web sites receive comes through search engines.
• It will be impossible for you to rank high on all the search engines because they are all so different.

What are pay per click search engines?

• With pay per click search engines, you pay for your listing location, or ranking, on a particular keyword phrase. The more you pay, the higher up on the list they will rank you.
• On popular keyword phrases, it might cost $1-$2 or more to get a top ranking.
• You don't pay anything unless a visitor comes to your site, so it is guaranteed traffic; therefore, registering to pay per click search engines is one of the most effective marketing tactics that you'll apply.

What are reciprocal links?

• Reciprocal links involves researching and finding web sites that would complement your site, and call or email them to offer to exchange links.
• The reason reciprocal links is so effective is because people don't want to continue to do more and more searches.

What are press releases?

• A press release is an article that is placed in a newspaper or other press area announcing a major event for a business, like the launching of a web site.

What are online classifieds?

• Online classified ads are similar to the classified ads you find in newspapers. On the Internet, however, these classified ads are listed in more specific categories.
• There are two types of classifieds you can post on the Internet - free and fee, and both are effective

What is offline marketing?

• Offline marketing is advertising to your local market, this is done through offline marketing strategies.
• The key to offline marketing is to get your website address on everything.
• Word of mouth, newspapers, magazines, radio ads, business cards, flyers, etc.

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