Website Development and Marketing Insights
Being Visible Is Not Bragging: Why Your Nonprofit or Small Business Needs to Be Found
Being visible is not bragging. For a lot of mission-driven leaders, that sentence is hard to believe. I talk to nonprofit leaders and small business owners all the time. People running programs that change lives. People building businesses that stand for something. And many of…
What a Broken Donate Button Really Costs Your Nonprofit
You’ve probably never thought about your donate button. It’s just there, doing its job, most of the time you don’t even look at it. I clicked one today. Not for a client. Just because I was curious about the organization. I was ready to give….
Your Website Doesn’t Need to Be Perfect. It Needs to Be Clear
I was talking to a guy a few months back who had been working on his website for two years. Not building it. Rebuilding it. He launched a version. Then decided the colors were wrong. Then hired someone to redo it. Then felt like the…
What a Website Audit Actually Covers (And What You Get at the End)
If your website has been on your mind lately, you’re not alone. Most nonprofit leaders and small business owners I talk to have a feeling that their site isn’t doing what it should. Visitors come in. People look around. Not many reach out or take…
How a Simple Before/After Can Build Instant Trust on Your Nonprofit Website
Most nonprofit leaders pour their heart into their mission. They write careful copy. They choose meaningful photos. They work hard to explain what they do and why it matters. And still, visitors leave without donating. Without signing up. Without reaching out. It’s frustrating. And it’s…
Want to NEVER create a website?
Follow these steps exactly — they’re guaranteed to keep your site broken, ignored, and heartbreaking to manage. 1) Skip the strategy.If you want your site to fail, start by building from features and inspiration photos instead of the people you serve. Don’t define who you…