Website Development and Marketing Insights

Follow these steps exactly — they’re guaranteed to keep your site broken, ignored, and heartbreaking to manage. 1) Skip the strategy.If you want your site to fail, start by building from features and inspiration photos instead of the people you serve. Don’t define who you…

Digital marketing isn’t just for retailers and tech startups. For nonprofits and small businesses trying to serve communities, raise funds, or increase awareness, it’s the lifeline between your mission and the people who care about it. It’s how you get seen, heard, shared, and remembered—without…

If you don’t know what’s happening on your website, you’re not running it you’re guessing. Google Analytics is a free tool that shows you exactly how people find you, what they do once they land on your site, and where they drop off. It tracks…

Nonprofits are at the heart of community progress, yet many are bogged down by outdated technology and cumbersome processes. It’s more than just an inconvenience; it directly affects your ability to achieve your mission. In 2025, every nonprofit must confront these tech challenges head-on. Imagine…

A digital marketing plan is a strategic blueprint that outlines your organizations future marketing efforts and goals. It serves as a roadmap for executing your marketing strategy effectively. Here’s why it’s crucial: 1️⃣Organized Strategy: A marketing plan brings order to chaos. It organizes your marketing efforts, ensuring…

1️⃣ Distracts from Core Responsibilities 🚫👩‍💼: Nonprofit staff members often wear multiple hats, juggling various tasks with limited resources. Taking on web development in-house can divert attention from crucial day-to-day responsibilities. If you love interacting with constituents, planning events, or creating marketing materials, adding web…