Website Development and Marketing Insights

I was talking to a guy a few months back who had been working on his website for two years. Not building it. Rebuilding it. He launched a version. Then decided the colors were wrong. Then hired someone to redo it. Then felt like the…

If your website has been on your mind lately, you’re not alone. Most nonprofit leaders and small business owners I talk to have a feeling that their site isn’t doing what it should. Visitors come in. People look around. Not many reach out or take…

Most nonprofit leaders pour their heart into their mission. They write careful copy. They choose meaningful photos. They work hard to explain what they do and why it matters. And still, visitors leave without donating. Without signing up. Without reaching out. It’s frustrating. And it’s…

Follow these steps exactly — they’re guaranteed to keep your site broken, ignored, and heartbreaking to manage. 1) Skip the strategy.If you want your site to fail, start by building from features and inspiration photos instead of the people you serve. Don’t define who you…

Digital marketing isn’t just for retailers and tech startups. For nonprofits and small businesses trying to serve communities, raise funds, or increase awareness, it’s the lifeline between your mission and the people who care about it. It’s how you get seen, heard, shared, and remembered—without…

If you don’t know what’s happening on your website, you’re not running it you’re guessing. Google Analytics is a free tool that shows you exactly how people find you, what they do once they land on your site, and where they drop off. It tracks…